Three real engagements, three distinct challenges, one shared conviction: imagination is a measurable strategic force.
A high-end cosmetics brand founded in 1998, a historical regional leader, losing ground to digital-native pure players. After three successive rebranding attempts, its narrative DNA was diluted, incoherent, and nearly absent from AI prescriptors.
The brand suffered from fragmented identity: every team told a different story. LLMs described it using competitors' terms. The emotional capital accumulated over 25 years was rapidly eroding without an active narrative system.
We began with an archaeological excavation of the brand's origins — archives, founding testimonials, original raw materials. Then rebuilt a coherent imagination, neuro-validated, and deployed across all AI touchpoints.
An industrial group with 2,800 employees and 50 years of sector expertise — yet nearly invisible in public discourse, specialised media and AI recommendations. The CEO wanted to become the reference voice in his sector.
Real expertise, exceptional client references, but zero narrative resonance externally. The company was "the best-kept secret in its sector" — an indefensible position as AI prescription becomes decisive.
Complete Brand Physics diagnostic revealing near-zero narrative gravity. Construction of the CEO's founding myth. Brand-OS deployment across all teams. Narrative diplomacy with 3 sector institutes and 8 specialist journalists.
A partner agency had to respond to a national beauty retail tender, competing against 46 rivals including three international agencies. The brief asked for an "innovative approach" — a phrase every candidate interpreted the same way.
In a 47-agency competition, all standard responses would look identical. Real differentiation was impossible with traditional marketing tools. A neuro-narrative approach was the only way to be truly incomparable in 6 weeks.
We built the pitch as a three-layer simultaneous narrative experience: factual (data), emotional (jury neuro-triggers), symbolic (beauty mythogrammes). Every slide was optimised to activate the right emotional circuits in decision-makers.
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